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RAISE OF GALETIC EMPIRE

Published on Nov 23, 2015

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PRESENTATION OUTLINE

1.

RISE OF GALACTIC EMPIRE

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2.

PRESENTED BY

  • CHEN
  • INEMESIT
  • LISAN
  • NICOLE JI
  • SAVITHA
  • VIPIN
3.

AGENDA

  • HISTORY
  • PAST
  • BIRTH OF GALAXY
  • BRANDING
  • NEW PRODUCT LAUNCH
  • SERIES
  • RESULT
  • FUTURE EMPIRE
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4.

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5.

HISTORY OF SAMSUNG

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6.

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  • 1938 in Korea : Set up as trade export company selling fish, vegetables to China.
  • 1951 : Flour mills and confectionary machines
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  • 1958 onwards: Financial, media, chemicals & ship building.
  • 1969: Television, radio, computer & electronics devices.
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  • 1993: Developed the 'lightest' mobile phone of its era. sch-800 –cdma.
  • 2000 onwards: Phone combined with mp3.
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9.

BIRTH OF GALAXY

10.

ANDROID

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11.

BRANDING

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12.

PRODUCT LAUNCH

13.

PRODUCT MARKETING EXPENSE

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15.

THE SERIES

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16.

THE RESULT

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17.

FUTURE EMPIRE

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  • Marketing!!! - Flagship & Others
  • Consistent Product Design
  • Consistent Release Schedules
  • Consumer Tiers – low, mid and high-end market
  • Product Development – gadget spam
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19.

QUESTIONS..?

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Savitha Atreya

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