PRESENTATION OUTLINE
The typical spy genre has a target audience of young males.
A lot of the time, spy films have a male protagonist who is physically strong and involved in a lot of action.
With the help of 'YouGov' profile, we were able to track and narrow down the target audience we were aiming at.
This is a facebook profile of an ideal audience of the spy genre
This then opens up the door to a different target audience
Not only is it aimed at young males
This allows females to empathise with the character more
This is because the locations we used were all based in the UK
It will also be aimed at middle class people
They have money to attend places such as cinemas
Females will then feel intrigued to watch this
one of the films we used as an example