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Q1: Do you consider your business a publisher? Do you believe the paradigm of brand=publisher applies to you?

By Kristi Kellogg | 1248 views | Business, How To, Science and Technology

@BruceClayInc hosted the weekly #SEOchat on 4.10.14.

Presentation Outline

  1. 1. Q1: Do you consider your business a publisher? Do you believe the paradigm of brand=publisher applies to you?

    Photo by Daniel Kulinski

  2. 2. Q2: As you transition into a publisher, what have you learned from traditional publications or other businesses?

    Photo by pacomexico

  3. 3. Q3: Mission statements can help drive content with a purpose. Does your brand have a mission for its publishing?

    Photo by TempusVolat

  4. 4. Q4: Does functioning like a media org require more coordination between departments? How do you facilitate communication?

    Photo by charlesdyer

  5. 5. Q5: What content types do you publish most (ex: web pages, blog, curation posts, videos, social posts, infographics)? Why?

    Photo by Derek K. Miller

  6. 6. Q6: For titles, do you find publisher goals (optimize for virality/social sharing) & SEO (rank for relevant keywords) are at odds?

    Photo by Ted Van Pelt

  7. 7. Q7: Who writes for your brand? Who edits? Is content primarily generated in-house?

    Photo by Nataraj Metz

  8. 8. Q8: Do you encourage your writers to build their own brand and authority? How?

    Photo by cgfaulkner

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