Public speaking

building credibility

ETHOS
The name used by Aristotle for what modern students of communication refer to as credibility

CREDIBILITY
The audience's perception of whether a speaker is qualified to speak on a given topic.

CREDIBILITY
The two major factors influencing
a speaker's credibility are competence and character.

competence

character

types of credibility

INITIAL CREDIBILITY
The credibility of a speaker before he or she starts to speak.

DERIVED CREDIBILITY
The credibility of a speaker produced by everything she or he says and does during the speech

TERMINAL CREDIBILITY
The credibility of a speaker at the end of a speech

ENHANCING YOUR credibility

ENHANCING YOUR credibility

• Explain your competence

ENHANCING YOUR credibility

• Explain your competence
• Establish common ground with your audience

CREATING COMMON GROUND
A technique in which a speaker connects himself or herself with the values, attitudes or experiences of the audience.

ENHANCING YOUR credibility

• Explain your competence
• Establish common ground with your audience
• Deliver your speeches fluently, expressively, and with conviction

using evidence

EVIDENCE
Supporting materials used to prove or disprove something

TIPS FOR USING EVIDENCE

LOGOS
The name used by Aristotle for the logical appeal of a speaker. The two major elements of logos are evidence and reasoning.

TIPS FOR USING EVIDENCE

• USE SPECIFIC EVIDENCE
• USE NOVEL EVIDENCE
• USE EVIDENCE FROM A CREDIBILITY SOURCES
• MAKE CLEAR THE POINT OF YOUR EVIDENCE

TOMORROW

REASONING