1 of 40

Slide Notes

A cool way to open can be:

Use a Selfie stick to take a picture of you and the audience and say....Who has their mobile phone with them?

Doesn’t everyone have their phone with them at all times? You can also say something about your blog post Nomophobia!
DownloadGo Live

Pubcon 2015 Social/Mobile PR Matters

Published on Nov 20, 2015

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Pubcon 2015

Las Vegas
A cool way to open can be:

Use a Selfie stick to take a picture of you and the audience and say....Who has their mobile phone with them?

Doesn’t everyone have their phone with them at all times? You can also say something about your blog post Nomophobia!
Photo by wbeem
2.

@LisaBuyer

Author and Social PR Coach
Author, Professor and Social PR Coach?

Also do you want me to ADD @LisaBuyer on each slide?
3.

SOCIAL/MOBILE PR

The Hook-Up 
4.

OPPORTUNITY

Mobile Public Relations 
Photo by garryknight
5.

2015 Trends in Journalists Using Social

  • Mobile-friendly content
  • Faster turn around times
  • Social media influence
  • Original video
  • Smaller staffs in newsrooms
More interactive articles (like Oculus Rift coming out in 2016, Facebook Instant Articles/Facebook Notes, etc),
Apple Watch?

glance optimized headlines for wearable
Photo by super-structure
6.

Social Media Relations

Photo by mkhmarketing
7.

Social Media Relations

Photo by mkhmarketing
8.

Mobile Devices

The Preferred Method of Reading 
Photo by elyaqim
9.

Mobile Media Relations

Photo by mkhmarketing
10.

Untitled Slide


it says 80% here and you have 78% http://www.businessinsider.com/facebook-daily-active-users-q4-2014-2015-1

OR
11.

Untitled Slide

80 percent of users access Twitter via their mobile device http://www.statista.com/chart/1520/number-of-monthly-active-twitter-users/


88% of Twitter users are on mobile
Read more at http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-y...
12.

Think Mobile First

Social Advertising Growing to 35.98 B by 2017 
Reach $35.98 billion http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billio...
Photo by luc legay
13.

15 SECOND PRESS RELEASES

Shoudl we add somewhere this: AND
Apple Watch Glances are simple alerts that deliver bite-size, read-only information and reminders. Tapping on a Glance will launch the related app. Actionable Notifications let you react to your alerts with predefined functions set by the app. For instance, if you've left your lights on at home, a smart home app can alert you to that and give you the option to switch the lights off, without requiring you to open the app.
Photo by ryan.nagelmann
14.

Users spend more time accessing social media from their mobile devices than their desktop

Photo by Ed Yourdon
15.

The Mobile Media List

Photo by telomiova
16.

MOBILE PR

STRATEGIES 
Photo by hamron
17.

Social/Mobile PR Tips

  • Pin featured news to the top
  • Change cover images like a magazine cover
  • It's all about the BIO baby
  • Share news with a solid visual
  • Video, Video, Video
  • Create a Podcast of your blog
  • Turn your FB Cover to a CTA
  • Use tools like TweetDis that help users tweet your content easier
Create a Podcast of your blog for SEO becuase of siri http://www.cio.com/article/2919092/seo-sem/how-voice-search-and-google-dire...

Turn your FB Cover Into A CTA -http://blog.wishpond.com/post/50542640674/5-ways-to-turn-your-facebook-cove...


Make your visitors tweet your content with a tool like this! http://www.tweetdis.com/

Instead of "Share news with a solid visual" you can add "Let's Get Visual, Visual..."
Photo by chickspirit
18.

THINK OF ALL THE SCREEN SIZES

We can barely walk down the street without bumping into a stranger on their smartphone. It's a screen world after all...
If you’re interested in seeing your own website on a dozen different mobile devices, like recommend http://www.Responsinator.com


Photo by jalbertbowdenii
19.

Mobile users tend to share social media content 2X as much as those on a desktop computer.

Photo by F. Castiñeira
20.

"Marketers should 'Like' social media, but they should LOVE mobile."
Forrester Research Sucharita Mulpura

I'm not sure if it should say "should LOVE" instead of "shpid"
Photo by Latente 囧 www.latente.it
21.

How Can You Optimize Social for Mobile?

Photo by mkhmarketing
22.

Untitled Slide

23.

INSTAGRAM

VIDEO
24.

Untitled Slide

25.

Optimizing Mobile PR Content

  • Viewable on all screens
  • Mobile CTAs
  • Optimize forms
  • Avoid lengthy content
  • Pay attention to fonts and sizes
  • Load time
  • High-res photos
high res photos: https://instantarticles.fb.com/ and http://fortune.com/2015/09/14/google-instant-facebook/

Photo by Joe The Goat Farmer
26.

Use Mobile Apps

The ones YOUR audience is on
"It's an apps world the web just lives in it https://www.pinterest.com/pin/341992165427039026/"
I love this quote! We can add that?
Photo by Jan Persiel
27.

Mobile Apps for PR Story Telling

  • Periscope
  • Meerkat
  • Instagram
  • Vine
  • Snapchat
  • Facebook and Google Instant Articles
Facebook and Google Instant Articles https://instantarticles.fb.com/ and http://fortune.com/2015/09/14/google-instant-facebook/

ADD:
Add Medium
Add FB Notes

Report: Mobile App Installs Increase 346% Year-Over-Year
http://www.adweek.com/socialtimes/report-mobile-app-installs-increase-346-y...
Photo by AdamPrzezdziek
28.

Yelp for Local Business

  • Stay optimized
  • Refer traffic to websites/blog
  • Monitor Customer Service
  • Specials and Promotions
  • Visuals
  • Buy ads to dominate exposure
  • Add CTA
  • Add video
Add CTA to local branch if your a franchise? OR to specials

OR Add Video?
Photo by mary hodder
29.

MOBILE PR AUDIT

ON SOCIAL MEDIA
Photo by kevin dooley
30.

Social/Mobile PR Tips

Like a Super Hero 
Photo by JD Hancock
31.

Untitled Slide

32.

Untitled Slide

33.

Untitled Slide

34.

MEASURING

WHAT MATTERS - KPI, ROI AND #WTF
Photo by stevenharris
35.

Return on Investment

  • Reaching more journalists?
  • Telling your story direct?
  • Influencing decision makers?
  • Getting mobile media coverage?
  • Optimizing social profiles?
  • Gaining quality traffic?
  • Converting traffic into shares?
  • Converting shares into traffic?
  • Talking to the mobile user in their language?
Photo by woodleywonderworks
36.

Key Performance Indicators

  • What does success look like?
  • Mobile website visits
  • Mobile related sales/downloads
  • Exposure
  • Downloads for Mobile App
How many downloads for the mobile app

Here are other KPIs http://mashable.com/2013/09/04/mobile-app-metrics/
Photo by Highways England
37.

MOBILE PR TAKE-OUTS

Photo by Devon Shaw
38.

Takeaways

  • Optimize your news distribution so it is mobile-friendly
  • Perform a social media audit of your networks from all devices. What’s the experience like?
  • Go visit your website and or blog from different mobile devices. (RESPONSINATOR.COM)
We can barely walk down the street without bumping into a stranger on their smartphone. It's a screen world after all...
If you’re interested in seeing your own website on a dozen different mobile devices, I’d recommend Responsinator.com.)
Photo by atomicbeard
39.

Takeaways

  • Pay attention to Google Analytics
  • Evaluate your position in reaching the mobile PR user (journalists)
  • Integrate ways to announce news via short form videos using Instagram, Periscope, Meerkat, Vine or even Snapchat
  • Create benchmarks, monitor and adjust
Photo by Great Beyond
40.

Sources

Photo by klynslis

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com