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Professional Online Identity

Published on Mar 21, 2018

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Professional Online Identity

What is it, where is it,  and why does it matter?

who/where am I?

Photo by paurian

where are you online?

Photo by djking

how often are you online?

why your online presence matters

Photo by colmbritton

Google yourself

Photo by west.m

blurring of identity

mapping your online presence

are you a digital resident or visitor? 

"they" know where you are

Social Media Screening

what do you think employers are looking for?

Photo by Jason Wong

What employers are looking for

  • Information that supports their qualifications for the job (58%)
  • If the candidate has a professional online persona (50%)
  • What other people are posting about the candidate (34%)

Dangers signs

  • provocative or inappropriate photos, videos or information (40%)
  • info about drinking/using drugs (36%)
  • discriminatory comments related to race, gender, religion, etc. (31%)
  • links to criminal behaviour (30%)
  • lied about qualifications (27%)
  • screen name unprofessional: (22%)

Positive signs

  • Creativity (34%)
  • Candidate was well-rounded (31%
  • could see a good fit within the company culture (31%)
  • Candidate had interacted with company's social media accounts (22%)
  • Candidate posted compelling video or other content (21%

my online identity

My professional online identity

  • Blog - 13 years, 573 posts, 254,803 words
  • Twitter - 12 years, over 4,000 followers. 44.9k tweets
  • Linkedin - 11 years,831 connections
  • Instagram - 2,475 posts, 224 followers
Photo by Rami Al-zayat

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Photo by Got Credit