Product Project

Product

Service

Convenience Product

Shopping Product

Heterogeneous Product

Homogenous Product

Product Item

• Jif Peanut Butter Spread

Product Line

• Jif Creamy Peanut Butter
• Jif Cashew Butter
• Jif Chocolate Hazelnut Spread
• Jif Mocha Cappuccino Spread

Product Mix

• Jif is a Smucker's brand
• Other Smucker's brands
• Folgers
• Hungry Jack
• Crisco

Quality Modification

• Difference between the Samsung Galaxy s3 and s4
• Galaxy s4 has larger battery size, upgraded from 2100mAh to 2600mAh 
• Front facing camera has 2 megapixel capability, upgraded from 1.9 megapixel

Function Modification

• Galaxy s4 has a quad-core processor, ugraded from a dual-core processor
• Lighter weight

Style Modification

• Galaxy s4 has a larger screen than the Galaxy s3
• Galaxy s4 has higher screen resolution

Repositioning

• Mother Energy Drink is marketed by Coca-Cola
• They took a failing company and made it their own

Logo of a Brand/ Brand Name

• Starbucks

Brand mark

• Chevy

Brand Equity

• Value of a company and brands names

Logo of global brand

Brand loyalty logo

Manufacturer's brand/ National brand

Private brand

Cobranding

Trademarked brands

• Powerpoint is a word trademarked by Microsoft
• Scotch Tape is trademarked.

Trademark length

• 10 Years

three functions of packaging

• Contain and protect
• Facilitate storage, use, and convenience
• Promote product

Persuasive labeling

Informational labeling

UPC

• A bar code system that speeds up checkout processes for companies

Three ways brands package for global distribtuion

• One brand name everywhere
• Constantly provide adaptations and modifications
• Different brand names in different markets

Express Warranty

Implied Warranty