product life cycle

introduction

Oakley a famous manufactures of sports performance equipment and lifestyle pieces including sunglasses, backpacks, shoes, optical frames, and other accessories.

Oakley Frogskin first generation were release on 1985, a casual sunglass style that was made in Japan.

PRODUCT LIFE CYCLE

These products have a life cycle. Older, long-established products eventually become less popular, while in contrast, the demand for new, more modern goods usually increases quite rapidly after they are launched.

STAGES OF PLC

• INTRODUCTION
• GROWTH
• MATURITY
• DECLINE

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Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low .
Examples -The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984.

Growth Stage – The growth stage is typically characterized by a strong growth in sales and profits, the profit margins, as well as the overall amount of profit, will increase.
Examples Oakley signed a four-year agreement to manufacture eyewear designed by themselves and Fox Racing in September 2004.

Maturity Stage – During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake.
Examples - On June 21, 2007, Luxottica announced a plan to purchase Oakley in a cash deal worth $2.1 billion, paying a 16% premium over the extant share price.

Decline Stage – Eventually, the market for a product will start to shrink, and this is what’s known as the decline stage. This shrinkage could be due to the market becoming saturated and all the customers who will buy the product have already purchased it.
Examples- the sunglasses now only become valuable for some of the collectors..its become less popular after the stop production of casual Oakley frogskins on 2012 but not for their collaboration or special limited design.

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group members

• Eiz
• Dayat
• Iqbal
• Halim