Prevention Tech: Part I

Screening Stats

• 2006: 61% sought colorectal screenings
• 2010: 75-80% W 40–74 had mammogram last 2yrs

Why Don't People Get Screened?

• Unnecessary tests?
• Can't afford tests or treatment?
• Conversion rate = difficult to measure
• Regional/cultural/gender/age differences?

Champion et al 2006

• Purpose - Efficacy of PC vs. Video vs. Pamphlet
• Method - What exactly was "tailored" and how?
• Results - PC resulted in [best] adherence rate (40%) 
• Conclusions - Tailored approaches more effective?

Take-homes

• Cancer can be stopped via proactive screening
• Screening behavior, not so simple...
• Culturally-tailored - may enhance efficacy
• Overall conversion rate appears to be low
• Tech-based "enforcers" are necessary