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Pretotyping

Published on Sep 09, 2016

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PRESENTATION OUTLINE

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A Pretotype is a Rough Prototype

that can be used to quickly check the idea
Photo by Daniel Y. Go

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BEFORE YOU BUILD IT RIGHT

MAKE SURE YOU ARE BUILDING THE RIGHT IT 

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App Paper Pretotype

Use POP Prototyping to Paper

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The Fake Door

Landing Page- Captures Interest in Something

Pinocchio

Rough out an approximation before you build

The Impersonator

Upwell Studio and IKEA

Minimal Viable Product MVP

The Core Essence of What You Need to Test

Palm Pilot

Fake it Until You Make it

Pretotyping (Verb)
Validating the market appeal and
actual usage of a potential new product
objectively with the least possible investment of time & money.

Killer Pretotype (Epic Dash)

What is "it"
Idea to Try
Innovation to Test
Idea on the Table

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Photo by sjsharktank

Pretotypes make it possible to collect valuable usage
and market data to make a go/no-go decision
on a new idea at a fraction of the cost of prototypes:

hours or days instead of weeks or months,
and pennies instead of dollars.

What Sort of Things Do You Use

For Pretotyping?

Everything is $2.25 Great to tear apart...

Sugru - Moldable Glue

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If you don't have the RIGHT it...

By Definition You Have the Wrong it...

Having the right it

IS ESSENTIAL!

Polymagnets

Cool tools to start with

Oven-Bake Clay

Great for small pieces- iteration not perfection

Bondic

UV Activated Bonding Material

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Dead Ed and Zombie Kitty © Cynthia Kirkeby

 Dead Ed © Cynthia Kirkeby    https://placeit.net/

Ed Dead © Cynthia Kirkeby   https://placeit.net/

Fundamental Question

IS THIS THE RIGHT THING TO BUILD?

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