IAN VANDERMAUSE FOR PRESIDENT

STORY

• I was a owner of a multi million business
• I want a happy future for all of the future generations
• one risk is I could get called out for cheating on a test in high school and I would downplay it by saying I learned how to work hard on my work.
• I'm a very hard worker and would love to see change in America
• I want to help people get ahead
• As a kid I played basketball and soccer throughout high school
• I was part of congress

TARGET MARKETPROFILE

• More then 60% of my voters are under the age of 40
• I connect to the younger voters because I use lots of Snapchat, Facebook, Instagram, and twitter
• I need to focus on getting the seniors to vote for me
• I am going to appeal more to young white men because of my background so now I need to focus on women and minority's.

POSITIONING STATEMENT

• As president I would like all of the viewers of my ads to view me as just another person. If I was elected president I would work towards the biggest issues right now, such as job creation , gun control, reducing global warming, and improving children's programs.

STRATEGY

• The themes would be economic growth for all, protecting our second amendment while still protecting all citizens, ensuring a healthy environment, and investing in our kids.

ADS

• Television ad: showcase how American school kids are behind other countries in key metrics and show it through info graphics and close with me and school kids with the tag we can close the gap and build a better future
• Facebook ad: create a short entertaining video with the tag together we can create a growing economy by investing in clean technology, and build a better future, and fed it to key influencers on Facebook for them to repost
• Newspaper ad: protecting our second amendment shouldn't come at the risk of our children would be the headline. Reasonable gun control for reasonable people.

TRADITIONAL MEDIA

TRADITIONAL MEDIA

• I'm putting most of my money on tv ads and newspaper because that's the best way to reach some of the older viewers.

SOCIAL MEDIA PLAN

• I would use Snapchat, Instagram, Facebook, and twitter because it best reaches some of the younger voters.
• I would want my content to be educational and interesting so people would talk about it.
• I would post daily.