1. All of your profiles on social networking and media sites 2. Comments you make on social media sites 3. Images you share in on blogs, social media sites or basically anywhere on the web 4. Videos you share on YouTube and elsewhere 5. Posts and articles you publish online 6. Comments you make in other people's blog posts, articles, and message boards 7. Ego location information that you broadcast through services like Foursquare and Gowalla 8. Comments that others make about you in social media or in blog posts 9. Images of you that others post on social media
Its Not just what you post, but what other people post about you. Example: a photo of Michael Phelps with a bong emerged online, causing him much embarrassment.