Preparing For College And Career: Digital Footprints - Managing Your Online Reputation

Published on Nov 18, 2015

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PRESENTATION OUTLINE

DIGITAL FOOTPRINTS

PREPARE FOR COLLEGE AND CAREER

Untitled Slide

You can view this video here: http://www.youtube.com/watch?v=zlM-YuUQ3Ms

WHAT YOU DO ONLINE

STAYS ONLINE - FOR BETTER OR WORSE!
Check out web.archive.org
Photo by @Doug88888

DIGITAL TATTOO?

HARDER TO ERASE
Photo by apdk

WHAT DO YOU SEE?

WHEN YOU GOOGLE YOUR NAME
Materials that can impact your online reputation:

1. All of your profiles on social networking and media sites
2. Comments you make on social media sites
3. Images you share in on blogs, social media sites or basically anywhere on the web
4. Videos you share on YouTube and elsewhere
5. Posts and articles you publish online
6. Comments you make in other people's blog posts, articles, and message boards
7. Ego location information that you broadcast through services like Foursquare and Gowalla
8. Comments that others make about you in social media or in blog posts
9. Images of you that others post on social media

CHECK OTHER SEARCH ENGINES

BING, YAHOO, ASK.COM, ETC.
Photo by vyxle

WATCH WHAT YOU POST

DOES IT REFLECT A "PROFESSIONAL" IMAGE?

DIFFERENT PEOPLE =

DIFFERENT STANDARDS OF SOCIALLY ACCEPTABLE BEHAVIOR
Photo by JD Hancock

CONTEXT MATTERS

SO DO FIRST IMPRESSIONS
What someone might perceive as appropriate in one circumstance, they might not view as appropriate in another.

What you do in your "professional" and personal life does have an impact on how you are perceived and if you can be trusted
Photo by marcp_dmoz

EMBARASSED TO HAVE IT ON THE TV NEWS?

DON'T POST IT ONLINE!
Examples:
Anthony Weiner
Tiger Woods
Geraldo

Its Not just what you post, but what other people post about you.
Example: a photo of Michael Phelps with a bong emerged online, causing him much embarrassment.

THE GOOD NEWS!

YOUR ONLINE REPUTATION CAN HELP YOU GET INTO COLLEGE!
Infographic: How social media profiles can get or lose you a job:
http://theundercoverrecruiter.com/social-media-get-lose-job/

Why you should have a Digital Resume:
http://blog.unleashyourbranding.com/2012/05/digital-resume.html
Photo by Neal.

PURCHASE YOUR DOMAIN NAME

STAKE OUT YOUR ONLINE REAL ESTATE
Purchase your domain name from sites such as godaddy.com, google.com

Article: Why it's Worth It to Purchase Your Own Domain Name http://lifehacker.com/5958893/why-its-worth-it-to-purchase-your-own-domain-...

CLEAN UP YOUR SOCIAL MEDIA PROFILES

WHAT DOES YOUR ONLINE BEHAVIOR SAY ABOUT YOU?
Book recommendation for high school students:

"LOL...OMG! What Every Student Needs to Know About Online Reputation Management, Digital Citizenship, and Cyberbullying" by Matt Ivester
Photo by cheerfulmonk

SHOW OFF YOUR ACCOMPLISHMENTS

USING SOCIAL MEDIA


Photo by @Doug88888

REPUTATION MONITORING

http://www.talkwalker.com/alerts
https://en.mention.net/

I have found both of these more effective than Google Alerts
Photo by tigebishi

SOMEONE ELSE WILL

IF YOU DON'T CONTROL YOUR ONLINE IMAGE,
Photo by danmachold

AND BOOST YOUR COLLEGE CAREER!

SO PUT YOUR BEST FOOT FORWARD