The art of storytelling - narrative, conversational
Definition of a story:
"A character-based narration of a character's struggles to overcome obstacles and reach an important goal" (Kendall Haven, Story Proof).
Your story has structure: a beginning, middle and end. Structure helps build your narrative:
1. Commence with a strong opening.
You only have a few minutes at the beginning of the presentation to 'hook' the audience, to get their attention.
(Don't waste time listing the 27 objectives of your talk)
2. Interesting middle - the middle of your story may cover the obstacles, the alternatives, the path you followed and the insights along the way.
A good story is a mixture of logic, data, emotion and inspiration (Andrew Stanton)
Powerful finish - if your audience only remembers one thing ...what will it be?