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Planting Your Social Media Garden

Published on Nov 19, 2015

This presentation covers how to prepare the soil (clean up social media), plant your seeds (create profiles), water your garden (continue updating profiles), and share with others (connect on social media).


Planting Your Social Media Garden

Kelli S. Burns, Ph.D.
Photo by j&tplaman

Your Social Media Garden

  • Prepare your Soil
  • Plant your Seeds
  • Water your Plants
  • Share with Others

Prepare the Soil (Clean up your sites)

  • Set Google Alert for your name
  • Scan your social media sites
  • ITProPortal (Remove embarrassing photos)
  • Check your privacy settings
  • Require approval of photo tags
Also, hide details so they won't come up in a google search.
Be more careful going forward.
Photo by eggrole

57% of adult Internet users use search engines to find information about themselves online.

Photo by Stéfan

Drop Dead Accounts

If you don't use it, lose it.

93% of recruiters are likely to look at a candidate's social media profile

40% of job seekers have modified their accounts; 17% have deleted them

Photo by Fu Man Jew

Recruiters don't like to see...

  • Profanity (65%)
  • Grammatical errors (61%)
  • Alcohol references (47%)
  • Also off-color jokes
Photo by PNASH

Plant Your Seeds (Set up Accounts)

  • LinkedIn
  • Twitter
  • Wordpress blog
  • Personal branding site

Personal Branding Sites

Profile Tips

  • Use a quality photo
  • Be consistent across profiles
  • Make sure accounts are linked
Consistency can include photo and profile name
Photo by Móni Péter

Additional Ideas

  • Purchase domain name/hosting
  • Scribd for papers
  • Slideshare for presentations
  • Build social media resume on Pinterest

Water your Plants (Continue Updating)

  • Post interesting content
  • Use a tool like Hootsuite to manage
  • Finish filling out social media profiles
Photo by alexliivet

Share with Others (Connect)

Social media is about being social!
Photo by Marc_Smith

Tips for Connecting

  • LinkedIn: "people you should know"
  • Search companies on Linkedin
  • First connect with people you know offline
  • Join groups on Linkedin
  • Retweet on Twitter
After connecting with people you really know, then might reach out to others with a personalized invitation.
Photo by greyweed


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