PITCHING TO BLOGGERS

Blogger defined

PITCHING DEFINED

blog-ger (noun). –
a person who writes and
updates a blog

pitch (verb). –
To try to persuade
someone to do something

Difference between

Bloggers are not
restrained by traditional media rules.
They do not have
to answer to businesses
they work for.

Why blogger outreach?

• Earned Media
• Reach Your Audience
• Build Credibility
• Develop Brand Ambassadors
• Engaging Content

Blogs outpace other media
for inspiration,
product information
and opinion
and as a result generate more trust, recommendations and
purchases.

25 Social PR SEcrets

GETTING STARTED

• Develop a measurable campaign
• Read their blog
• Create a blogger persona
• Make sure it is relevant
• Be selective

DEcide on POST TACTIC

• Guest Post
• Sponsored Post
• Product Review
• Giveaway
• Other

Write the Pitch

Pitch Writing Tips

• Spell their name right
• KISS and short
• Subjects lines with impact
• Personalize it
• Don't spam

Untitled Slide

Write Headlines

More Pitching Tips

• Resolve objections
• Don't copy and paste
• Give them all files
• Offer an incentive
• Follow up

Promote and Share

BUILD RELATIONSHIPS

Relationship building tips

• Comment on their articles
• Share their stories via social
• Ask questions
• Buy their book
• Offer them resources

attend their events

Tip them story ideas

Suggest Story Angles

Match Brand Message

PAYING TO PLAY

WHEN TO PAY

• It's the blogger's business model
• Hire them as a spokesperson
• Pay them for influence
• Pay for research, time
• Check out Triberr

Triberr

• Pay bloggers
• Hire bloggers
• Be selective
• Give them more
• Have a campaign startegy

Untitled Slide

outreach platforms

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

sources

• @triberr
• @buzzstream
• @inkybee
• @pitchengine

If you don't pitch properly nothing happens. And nothing is the exact opposite of something.

Get Creative

Untitled Slide

QUESTIONS

Thank you!

want more?