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Slide Notes

It's written by Mel Carson who is a digital PR and social media expert based in Seattle and Professor Paul Springer who's head of digital research at a university in the UK. http://www.pioneersofdigital.com

Pioneers Of Digital

Published on Nov 18, 2015

Pioneers of Digital is a new book featuring Success Stories from Leaders in Advertising, Marketing, Search and Social Media. It's written by Mel Carson and Paul Springer and available in all good book shops now! http://www.pioneersofdigital.com

PRESENTATION OUTLINE

PIONEERS OF DIGITAL

SUCCESS STORIES FROM LEADERS IN ADVERTISING, MARKETING, SEARCH & SOCIAL MEDIA
It's written by Mel Carson who is a digital PR and social media expert based in Seattle and Professor Paul Springer who's head of digital research at a university in the UK. http://www.pioneersofdigital.com

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It's available on Amazon, Barnes & Noble, Kindle and Nook plus all good book stores around the world. http://www.pioneersofdigital.com

20 PIONEERS FROM ALL OVER THE WORLD

10 TRENDS IDENTIFIED & LESSONS LEARNED
http://www.pioneersofdigital.com

WHO ARE THEY?

http://www.pioneersofdigital.com
Photo by M Glasgow

THOMAS GENSEMER

MYBO & BARACK OBAMA'S 2008 PRESIDENTIAL CAMPAIGN
Pioneered cause-related community building. He came to international
prominence during Barak Obama’s first run for president where he organized
the campaign’s web activities and introduced digital methods for servicing active
communities. http://www.pioneersofdigital.com

JUNE COHEN

HOTWIRED & TED TALKS
Creator of cutting-edge digital media
experiences since 1994. Early adopter
of video at Stanford University, Cohen
pushed boundaries at Wired Magazine’s
online property – Hotwired – by creating
useful content like Webmonkey , a web development toolkit. She was instrumental in bringing TED Talks to
the web in 2005. http://www.pioneersofdigital.com

VANESSA FOX

GOOGLE WEBMASTER TOOLS
Ex-Googler and celebrated online
marketing and business strategist most
revered as a search engine optimization
expert, programmer, author, tech columnist
and the driving force behind
Google Webmaster Tools. Now founder
of Seattle-based web consultancy Nine
By Blue. http://www.pioneersofdigital.com

JOHN WINSOR

VICTORS & SPOILS
Author and strategic thinker, now best
known as the founder of the world’s
first advertising agency built on crowdsourcing principles. Victors & Spoils is
a communications agency that sources
creative ideas from the digital community
for some of the world’s major
brands. Winsor, the CEO, had previously
been pursuing the potential of
online publishing for two decades. He
took a wealth of communications and
digital experience, including projects
with the acclaimed advertising firm
Crispin Porter Bogusky, into a crowdsourcing
(ad)venture. http://www.pioneersofdigital.com

JESS GREENWOOD

CONTAGIOUS MAGAZINE & R/GA
Cultural planner and trend de-constructor who writes and speaks, inspiring
advertising creatives and brand marketers to understand the future of, and help harness the power of, digital to tell meaningful and engaging stories. http://www.pioneersofdigital.com

QI LU

YAHOO! & BING
Software engineer and internet visionary
whose illustrious career has spanned
time at IBM Research and Yahoo!
before he joined Microsoft to build
out their online services and take on
Google with the ‘decision engine’ Bing. http://www.pioneersofdigital.com

MARTHA LANE FOX

LASTMINUTE.COM & UK GOVERNMENT DIGITAL CHAMPION
One of the original dot com entrepreneurs
from England. Co-founded travel
and e-commerce company Lastminute.
com, which floated on the UK stock market to a huge fanfare in early 2000. Now the government’s digital champion, she’s set the challenge of getting 10 million people online by the end of 2012. More at: http://www.pioneersofdigital.com

AVINASH KAUSHIK

GOOGLE DIGITAL MARKETING EVANGELIST
Energetic and passionate evangelist
for web analytics and results-oriented
digital marketing. Bestselling author
and must-see keynote speaker, who
has distilled the art of navigating web
metrics into an entertaining, engaging
and valuable business essential. More at: http://www.pioneersofdigital.com

DANNY SULLIVAN

SEARCH ENGINE WATCH & SEARCH ENGINE LAND
Internationally renowned tech writer
specializing in search engine optimization,
online marketing and social media. Sullivan founded Search Engine Watch and SES conference series in 1996, leaving in 2007 to set up direct competitors Search Engine Land and Search Marketing Expo. More at: http://www.pioneersofdigital.com

JARON LANIER

VIRTUAL REALITY
An internet visionary, creator of virtual reality technology, bestselling author,
musician, composer, industry pundit and social media cautioner, who now questions the very technological ideology he helped create in the 1980s. More at: http://www.pioneersofdigital.com

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Photo by Kheiligh

CAROLYN EVERSON

MTV - MICROSOFT - FACEBOOK
Inspirational multifaceted builder and
leader of digital businesses since 1996.
Now head of Global Marketing
Solutions at Facebook (a company she
suggested MTV Networks buy in
2005), she’s urging advertisers and
agencies to put ‘social’ at the heart of
more integrated marketing plans. More at: http://www.pioneersofdigital.com

ZHANG MINHUI

SOHO.COM.CN
As marketing director of Sohu, the
massive Beijing-based digital media
corporation, Minhui managed advertising
across digital platforms during its
key years of growth from 2002 to
2010. Sohu’s interests span many online
formats and Minhui negotiated how
marketing would work through search,
social and entertainment platforms, and
developed commercial opportunities
through Sohu’s interactive media. Where
Sohu created the formats, Minhui made
it commercial. Minhui’s ability to spot
the potential in emerging formats in
China has made him a pioneer of new
frontier media. More at: http://www.pioneersofdigital.com

AJAZ AHMED

AKQA
From the very beginning Ajaz Ahmed
has been a pioneer of digital media
advertising. He helped drive the internet
as an advertising channel, introduced
new interactive technologies to communications, and then pioneered the first
mobile platform specialist agency specifically for advertising and marketing. More at: http://www.pioneersofdigital.com

ANGEL CHEN

OGILVYONE CHINA
The strategic brains who marshalled
advertisers and clients into pushing
digital boundaries through advertising
in China. Angel Chen was a key figure
behind the rise to prominence of
OgilvyOne Beijing before becoming
president of OgilvyOne China in 2012.
She introduced tailored processes that
help clients make best use of digital
media. More at: http://www.pioneersofdigital.com

DENZYL FEIGELSON

ITUNES ADVISOR & ARTISTS WITHOUT A LABEL
Online music pioneer with a remarkable
story. He has contributed to getting a
music industry online twice over. First
he created a format for unsigned musicians
to promote and sell their music
without a record company’s backing.
Then he advised Apple on music projects,
which led to an integral position within
the iTunes ecosystem: this role ultimately
resolved a number of issues and took
commercial music online. More at: http://www.pioneersofdigital.com

GURBAKSH CHAHAL

CLICK AGENTS - BLUE LITHIUM - RADIUMONE
Pioneered performance-based online
advertising when the world wide web
was in its first flush. He went on to
perfect the approach using the most
up-to-date technologies available at the
time, and by addressing the challenges
that each era threw up. In the process
he championed profiling data systems
to help advertising find the right customers
online. More at: http://www.pioneersofdigital.com

MALCOLM POYNTON

DOVE CAMPAIGN FOR REAL BEAUTY
Executive creative director who produced
the first full web-serviced advertising
campaign. Dove’s Campaign for Real
Beauty was more of a manifesto than a
typical advertising campaign. It was
the first multimedia campaign to drive
participants to its own fully fl edged online
community. The campaign featured
real women rather than models and
reached over 200 million people worldwide,
with over 26 million people engaging with the campaign online. More at: http://www.pioneersofdigital.com

KYLE MACDONALD

ONE RED PAPERCLIP
Trading up the innovative way. Kyle
MacDonald is the man who used the
internet to trade up from a paperclip
to a house through trading sites – then
carved a career on the back of it. More at: http://www.pioneersofdigital.com

ALEX BOGUSKY & BOB CIANFRONE

BURGER KING'S SUBSERVIENT CHICKEN
Viral advertising – the team at Crispin
Porter + Bogusky, led by Alex Bogusky,
created the most commercially successful
viral site ever, with over 460 million hits
worldwide. The campaign pioneered the
use of leading technologies for advertising
and created an aesthetic readily
identifiable with digital advertising. More at: http://www.pioneersofdigital.com

@STEPHENFRY

Celebrity, early-adopter of technology
and all things digital, who is globally
revered as a prolific blogger, Twitter
power-user and technology industry
commentator. More at: http://www.pioneersofdigital.com

AND THE REACTION......

Photo by neekoh.fi

SIR MARTIN SORRELL

"PERFECT FOR THOSE FASCINATED BY THE HISTORY OF DIGITAL"

PUBLISHERS WEEKLY

"READERS WILL FEEL LIKE KIDS IN A DIGITAL CANDY SHOP"
Photo by StuartWebster

NICE PEOPLE ON AMAZON!

"AMAZING STORIES......PLENTY OF ENTERTAINMENT & INSPIRATION"

SO WHAT ARE YOU WAITING FOR?

Photo by VinothChandar

JOIN THE JOURNEY...

Photo by peasap

AND GET INSPIRED...

TO WRITE DIGITAL'S...

Photo by Kolin Toney

...NEXT CHAPTER!

Photo by anieto2k

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More at: http://www.pioneersofdigital.com