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PERSPECTIVE vs perception

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PERSPECTIVE vs perception

Bni NETWORK eDUCATION
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Link to Video: http://www.youtube.com/v/9o4JK5N0zpA

Andrew Bustamante

is a former covert CIA Intelligence Officer
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Perspective

  • put yourself in the place of your target customers –
  • what they’re worried about, what makes them happy, what motivates them, what they really need
is the act of observing the world from outside yourself.
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Perception

  • the organization, identification, and interpretation of sensory information to represent and understand the environment
If you understand someone else’s perception of your business, you stand a chance of countering inaccurate perceptions or building on perceptions that are favorable
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CONTROL WHAT YOU CAN AND FORGET WHAT YOU CANT

Ethan Horner

Haiku Deck Pro User