People Magazine Carie Underwood by Romel Chatmon

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Slide Notes

People Magazine Carie Underwood

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PRESENTATION OUTLINE

MARKETING SEGMENTATION TECHNIQUES

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DEMOGRAPHIC SEGMENTATION

THE AGE GROUP THAT APPEALS THE MOST IS PEOPLE IN THEIR 30'S THRU 60's

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THE GENDER THAT APPEALS THE MOST

WOMEN (30-60)

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THE EDUCATIONAL BACKGROUNDS READERS HAVE

AT LEAST A HIGH SCHOOL DIPLOMA

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ETHINC GROUPS

NO SPECIFIC GROUPS. PERTAINS TO ALL WHO TAJE AN INTEREST

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INCOME LEVELS

THE MIDDLE CLASS

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SPECIFIC CAREERS OR OCCUPATIONS

COSMETIC AND BEAUTY PRODUCTS

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GEOGRAPHIC SEGMENTATION

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SPECIC LOCATION

NEW YORK, AND BOSTON

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CERTAIN REGIONS OF THE COUNTRY

THE U.S. MORE POPULAR PRODUCTS THAT PEOPLE KNOW

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PSYCHOGRAPHIC SEGMENTATION

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TYPICAL LIFESTYLE

MIDDLE CLASS PARENTS- STAY AT HOME WIFES

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TYPICAL ATTITUDES AND OPINIONS

UNDERSTANDING AND CALM

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WHO IS MAGAZINES TARGET MARKET

35 YEAR OLD WOMAN WHO MAKES 50K W BACHELORS DEGREE

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