1 of 7

Slide Notes

DownloadGo Live

Penetration Pricing

Published on Dec 06, 2015

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Penetration Pricing

by Jack,Aidan Torin
Photo by BlueRidgeKitties
2.

Penetration Pricing
The aim is to increase market share.This enables the company to increase the price.

Photo by brewbooks
3.

Penetration picing is used to launch a new product

Photo by kevin dooley
4.

Lower than the established price

Introductary offer
Photo by Jeff Kubina
5.

Advantages

  • Lower cost
  • More revenue
  • Makes potential customers aware of the product
Photo by psyberartist
6.

Disadvantages

  • Customers may not continue to shop at business
  • Less profit per unit sold
  • Customers may not bother buying the product when its at normal sale price
Photo by fo.ol
7.

Example

  • Discount stores
  • Wholesale
  • Utilities
Photo by JeepersMedia

Friend of Haiku Deck