Parllay - Engagement@Scale

Published at Nov 18, 2015

Parllay - Engagement@Scale was created by Maria Dykstra and presented at #SIC2013 by Dr. Ying Li.

PRESENTATION OUTLINE

ENGAGEMENT @ SCALE

DEMOCRATIZING SOCIAL MEDIA INDUSTRY

DATA SCIENTISTS PERSPECTIVE ON MARKETING AND IMPLICATIONS OF KNOWLEDGE TECHNOLOGIES

  • Mad Men vs Mad Mathematician: data scientists perspective
  • Knowledge technologies: implications to marketing

1- FRAGMENTATION:

AN AVERAGE CAMPAIGN REQUIRES 6-8 TOOLS
Photo by mr.bmonroe

2-HIGH COST:

AN AVERAGE TOOL CAN COST $600-5000/MONTH
Photo by monkeyc.net

3-LACK OF ENGAGEMENT:

AN AVERAGE ATTENTION SPAN OF A CONSUMER IS 8 SECONDS
Photo by Dave Duarte

4-LAG IN SOPHISTICATION:

EXISTING SOCIAL MEDIA MANAGEMENT PLATFORMS HAVE NOT EVOLVED

5-INCONSISTENT ROI:

THERE IS NO AGREEMENT ON SOCIAL MEDIA ROI MEASUREMENT
Photo by stevenharris

IMAGINE A WORLD...

Photo by Ame Otoko

YOU CAN REACH YOUR IDEAL CUSTOMER...

...ANYTIME...ANYWHERE...ON ANY DEVICE!

YOU CAN TAP INTO NETWORK OF HIGHLY ENGAGED AUDIENCE....

Photo by Xiaozhuli

...CAPTIVATE THEIR ATTENTION...

Photo by TEDxPeachtree

... AND REWARD YOUR MOST ENGAGED CUSTOMERS

Photo by Leo Reynolds

YOU CAN MONITOR ALL OF YOU SOCIAL STREAMS...

Photo by HckySo

...VIA UNIFIED CUSTOMIZABLE DASHBOARD

Photo by Ricky Romero

YOU CAN TRANSFORM UNSTRUCTURED DATA...

Photo by stan

...INTO ACTIONABLE GRAPHS AND SALES SIGNALS

Photo by TonZ

YOUR DREAM JUST CAME TRUE...

INTRODUCING PARLLAY

UNIFIED AUDIENCE ENGAGEMENT PLATFORM