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Paddy Power

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PRESENTATION OUTLINE

PADDY POWER

Photo by Aldric RIVAT

Untitled Slide

  • Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland. The company conducts business through a chain of licensed betting shops in Ireland and the United Kingdom, and by operating Ireland's largest telephone betting service. On the internet, it offers sports betting, online poker, online bingo, online casino and online games. It merged with Betfair to create Paddy Power Betfair on 2 February 2016.
Photo by Marcus Rahm

FACTS

  • Employ 2,570 In Ireland,5,000 Worldwide
  • Made €167 Million profit in 2014
  • Founders are David Power,John Corcoran,Stewart Kenny
  • Number Of Shops:613

HISTORY

  • Paddy Power was founded in 1988 by the merger of the 40 shops of three Irish bookmakers:Stewart Kenny,David Power,and John Corcoran.Stewart Kenny and Vincent O'Reilly had sold Kenny O'Reilly bookmakers to Coral in 1986, and then opened ten shops of their own by 1988; he was the CEO of Paddy Power until 2002.John Corcoran's shops had traded as Patrick Corcoran.David Power was a son of Richard Power and one of several inheritors trading under the Richard Power name.

HISTORY

  • The Power name was considered the strongest brand among the merged shops, while the "Paddy" name and green colouring emphasised the chain's Irishness at a time when the fragmented Irish industry was facing competition from British betting chains entering the market in response to changes in the Irish tax code.David Power's son, whose name happens to be Paddy Power,is a marketing spokesman for the company.
Photo by Claudio.Ar

HISTORY

  • At the end of 2005, Paddy Power operated 195 outlets (150 in Ireland and 45 in the United Kingdom). The total number of employees was 1,374. On 27 May 2008, it acquired Northern Ireland independent bookmaker McGranaghan Racing, bringing Paddy Power's shop count to 191 in Ireland. In February 2010, the chain had 356 shops with 209 in Ireland, 8 in Northern Ireland and 139 in Great Britain
Photo by Marcus Rahm

CRITICISM

  • Paddy Power has drawn criticism in the past for offering controversial markets, such as odds on the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico,on an assassination of United States President Barack Obama,and on the potential extinction of the polar bear.Paddy Power's advertising campaigns have also been criticised. One showed sight-impaired footballers kicking a cat,for which the Advertising Standards Authority received 400 complaints.
Photo by paulherm

CRITICISM

  • Prior to the 2014 FIFA World Cup, Paddy Power posted a photo on its Twitter account, sourced from Reddit, allegedly showing an overhead view of a Brazilian rainforest with the message "C'MON ENGLAND PP" spelled out by the former locations of trees that had been cut down. Following major criticisms over the advert from users, it was revealed on 8 June 2014 that the images were fake, and actually part of a campaign by Paddy Power to promote its anti deforestation charity effort. The company stated that "we knew we’d drop off a fair few Christmas card lists yesterday, but we couldn’t resist a bit of fake twitter mischief to highlight an important issue to football fans as our World Cup warm up. At least it gave people something to get animated about during last night’s England–Honduras bore fest.
Photo by marcp_dmoz

CRITICISM

  • Paddy Power has also been criticised for not paying out on bets with large odds. In May 2009, when Shane Lowry won the Irish Open, it stated that it would not pay out on the 3000/1 odds which had mistakenly been offered and instead reached 'an arrangement' with those involved.
Photo by jetheriot

MISTAKES

  • After English Premier League new entrants Stoke City lost their opening game of the 2008–09 season 3–1 to Bolton Wanderers, Paddy Power controversially paid out on bets on them being relegated. When the club finished in mid-table at the end of the season the company took out a full page advert in The Sentinel apologising to the club and its supporters. In December 2007, Paddy Power began offering online bingo games. The original "Paddy Power Bingo" used Parlay's bingo software. In 2009, Paddy Power moved their bingo operations from Parlay to Playtech's Virtue Fusion software platform. In July 2010, the company took the unusual step of refunding bets placed on Felipe Massa to win the 2010 Germany Grand Prix, following the notorious "team orders" incident, which led to Fernando Alonso being allowed to win the race, despite Massa's clear lead.

PADDY POWER AND BETFAIR

  • Paddy Power Betfair is a bookmaking business created by the merger of Paddy Power and Betfair. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It operates under various brands including Betfair, Paddy Power, Sportsbet and TVG.
Photo by I_am_Allan

UNIQUE SELLING POINT

  • Paddy Powers unique Selling point is that they started online betting