RESPONSABLE COMMUNICATION

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• INTRODUCTION
• KEY ISSUES
• STRATEGY FOR INTERNAL AND EXTERNAL COMMUNICATION
• MAKING IT HAPPEN

I. INTRODUCTION

• This presentation sets out the communication and public relations strategy for Carthage IT for the year 2015

GOALS

1. Reputation Management - Enhancing image (Reinforce CARTHAGE IT's image whithin all Student associations on national basis/ Competitiveness with other associations
2. Relationship Management - fostering connections (Enhance the relationship between not only the member themselves but also between fellow associations and clubs)
3. Task Management - accomplishing something (Increase public support / Attract a sellout crowd by targetting Students and Multinational Companies/ Medium companies and Start-ups)

KEY ISSUES

-

• lack of co-odination and focus
• No clear communication standards
• little strategic directions
• examples (communicating intarnal/private issues - time management- timeline planning...)

brochures and flyers

direct mail and email

social media marketing, including Facebook, Twitter and blogs

events, launches and stunts

branding.

STRATEGY FOR INTERNAL AND EXTERNAL COMMUNICATION

-Internal Communication
*platform that regroups all members linked to the website: each member can access to his private account and keep track of the club's activities and time table events, meetings, interviews deadlines...
*Some departments hold regular team meetings but in others there is no formal mechanism for updating staff on key issues. This can result in the ‘grapevine’ culture and the wrong information being circulated
* Member's' involvement and commitment

External Communication
*RESEARCH COMMUNITY: Peer viewed press:Tunivisions/ famous websites..
*B2B:Tradefaires /Seminars
*PUBLIC AT LARGE: Social media/ Radios.. all means of communications possible (des vidéos buzz)

HOW?

• What should we continue doing? Stop doing? Adjust?
• Concentrate on the OUTPUT :• Did we do what we set out in the plan ? • Did all our activities work towards the agreed objectives ? • How many people did we reach, how many times, over which period ?

MAKE IT HAPPEN!

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any questions?