SOCIAL MEDIA FOR REAL ESTATE AGENTS
Published on Nov 20, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SOCIAL MEDIA
REAL ESTATE AGENT TRAINING
AN AGENT IN 2014
- A Marketer
- A Publisher
- An Advertiser
- A Source of information
- A Consultant & Guide
Photo by Thomas Leuthard
fan pages
- Engaging Content
- No. 1 is the only way to go viral
- Paying for positioning on the news feed
- It's not about the number of LIKES
- It's about running direct campaigns
Photo by freeflight046
THE NEW MEDIA
- Traditional marketing rules changing
- Multiple Outlets for reaching people
- Content on demand.
- The printing press is now online.
- Connections through Content.
Photo by ekonon
YOUR DATABASE & COLD LEAD GENERATION ON SOCIAL MEDIA
Photo by Jason A. Howie
POSTS THAT CREATE ENGAGEMENT
- Creative Images
- Creative Videos
- Creative Text
- Sell Without Selling
Photo by c_ambler
THE 4 TYPES OF POSTS FOR PERSONAL FB MTG
- Engage with Connections
- The 60/40 Rule
- Strategic Posts
Photo by faul
EXAMPLES
FACEBOOK PERSONAL PROFILE PAGES
A CELL PHONE
WORD and/or PAGES and
Lead Sources
- Database (social media)
- Cold (print)
- Cold (online)
- Cold (traditional, ie walk-in)
Photo by hellaxninja
Untitled Slide
BE CREATIVE
EVERYONE LOVES KIDS
WENT VIRAL
126 LIKES
CREATIVE
PHOTOS ARE IMPORTANT
CREATIVE PHOTOGRAPHY
IT MAKE PEOPLE STOP ON THE NEWS FEED
IMAGES AND TEXT
BOTH ARE JUST HAS IMPORTANT
VIDEO
PEOPLE ARE MORE LIKELY TO CLICK
SELL WITHOUT SELLING
REMEMBER ITS NOT A CLASSIFIED AD
HOARDER PICTURES
CRAZY STUFF
SELL WITHOUT SELLING
FACEBOOK MOMENTS IN REAL TIME
BE CREATIVE
TEXT AND PHOTOS
SELL WITHOUT SELLING
REALTOR EVENTS
CREATIVE TEXT
SHORT AND CREATIVE
WHAT NOT TO DO
SOME POSTS THAT DONE WORK
NO NO NO
NO ENGAGEMENT FACTOR
NO NO NO
DRIVE NO ENGAGEMENT
WHY
NO NO NO
No DIRECT SELLING
SOCIAL MEDIA IS NOT A CLASSIFIEDS AD
THE 60/40 Rule
FACEBOOK STRATEGY
THE 60/40 Rule
- 60% of your posts are SOCIAL
- 60% of your posts are NOT real estate
- 40% of your posts are REAL ESTATE
- But only CREATIVE, ENGAGING, and
- INFORMATIVE POSTS
AGAIN WITH THE KIDS
EVERYONE LOVE THEM AND THE CREATE ENGAGEMENT
CELL PHONE
AND AN OCCASION
PETS WORK TOO
EVERYONE LOVES DOGS
PROFILE PICTURES
SWITCH TO PRO AND NON PRO PICTURES
SOCIAL AND WORK
EVERYONE TYPICALLY LIKES
CREATIVE REAL ESTATE POSTS
YOU SEE IT EVERYDAY
CLIENT GIFTS
WITH CREATIVE MESSAGE
CREATIVE
IT WILL STOP PEOPLE IN THE FEED
GROSS
BUT ITS PART OF THE CRAZY STUFF YOU SEE EVERYDAY
PINK CARPET
STUFF THAT PEOPLE LAUGH AT
FREAK PEOPLE OUT
SOME PEOPLE STILL THINK I WENT TO REMAX
DAY IN THE LIFE
REAL ESTATE VIDEO, MAKE IT REAL
BE LOCAL
EVERYONE CAN RELATE
