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BrushUp

Published on Nov 18, 2015

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PRESENTATION OUTLINE

BrushUp

The Problem

  • People like to look professional. Plus, it's vital in career growth.
  • It's why you iron your best suit before an interview.
  • However, most people represent themselves poorly in their online image.
  • They lack the money, time, and effort for a professional photoshoot.
  • Only option is poor-quality, insufficient apps with basic retouching.

So where is the cheap, easy, and QUALITY option for a professional photo?

Online Retoucher

  • Professional, hand-crafted quality from an expert's eye.
  • Not performed by a vague algorithm or software. 
  • Much more specific detail and possibilities. 
  • At a price range of $17.99 + it is much cheaper than a photoshoot.
  • Submission takes just a few minutes with a 24-hour turnaround. 

Milestones

  • Day 1 - Had a store online and immediately converted a half dozen customers
  • Week 2 - Automated entire backend of handling orders and customers.
  • Week 4 - Optimized the manual retouching time from 45 to 8 mins a photo. 
  • Week 6 - Reworked the site's messaging and sell points to drive growth.
  • Week 8 - Hiring development team to create a much stronger upload process.

The Company

  • Currently just myself as a solo founder.
  • Searching for a co-founder; have yet to find.
  • Doing the retouching myself; learning all issues that might arise in each.
  • Simplified the retouching so that I could teach it within 10 minutes.