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Discover Your Message

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

DISCOVER YOUR MESSAGE

FUNDAMENTALS TO GET YOUR STORY STRAIGHT
Photo by LiebeGaby
2.

PICK THE VOICES

DETERMINE WHO SHOULD SHAPE THE MESSAGE
Photo by ScoRDS
3.

A THOUGHTFUL INQUIRY

4.

DIVE IN

SIMPLE QUESTIONS , TOUGH CONVERSATIONS
Photo by RalphHightower
5.

WHO MATTERS MOST

WHAT DO THEY NEED/WANT?
Photo by thecomeupshow
6.

COMPETING INTERESTS

WHO / WHAT IS VYING FOR OUR AUDIENCE'S ATTENTION?
Photo by A.Currell
7.

DIFFERENTIATION

WHAT ARE THE REASONS TO BELIEVE WE'RE DIFFERENT?
Photo by jeffsmallwood
8.

POSITIONING

WHERE DO WE FIT? WHAT IS OUR CONTRIBUTION?
Photo by mariachily
9.

DESIRED OUTCOMES

WHAT'S OUR VISION? WHAT WILL GET US THERE?
Photo by rossferguson
10.

PUT YOUR MESSAGE TO WORK

DISCUSS - REFINE - INTEGRATE - EVALUATE
11.

MESSAGE GAP.com

therese@bealecp.com

Therese Beale