“To be persuasive, We must be believable,

To be believable, We must be credible,

To be credible, We must be truthful.”

― Edward R. Murrow

What is Credibility?

Dictionary

There has to be more to it

I asked strangers

Everyone had their own definitions

I asked the Experts

Bill O'hanlon

A.P.P.L.E

• Associations
• Previous Work Experience
• Past Results
• Life Experience
• Evidence of Success

Dr. Michelle Mazur

Take Aways

• First, people look for external markers of success.
• Second, they look for consistency
• You don't determine your own credibility, your audience does

Get More Here