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Slide Notes

DownloadGo Live

2014

Published on Nov 18, 2015

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PRESENTATION OUTLINE

HAPPY NEW YEAR!

JUST A FEW THINGS BEFORE TRAINING
Photo by c_ambler

CONGRATULATIONS LOUISE

ON WINNING THE UTV CREATIVE AWARD 2013!
Photo by Gueоrgui

RATE CARD INCREASE

  • Equity "suggestion" creates confusion
  • 5% increase on VO costs
  • £10 increase on Creative Rate Card
  • Agreed by all Sales Managers and Station Directors
  • Launch this Monday in sales meetings
Photo by rdes

WELCOME!

GETTING TO KNOW YOU

Photo by Marcus Vegas

YOU AND YOUR STATION/S

YOU AND YOUR STATION/S

  • Your costs now sit within the station budget
  • Your direct line of reporting is to your sales manager
  • And your station director (depending on station)

WHAT DOES THIS MEAN?

Photo by zeevveez

YOU MAY ALREADY BE DOING THIS

  • Weekly One to One with Sales Manager
  • Regular list meetings
  • You and your Sales Manager can set the agenda
  • Make sure you get what you need
  • And they get what they need
Photo by hjl

WHAT DOES THIS MEAN CONTINUED

  • Design creative iniatives
  • Work with Sales Manager
  • And me.

WHAT DOES THIS MEAN CONTINUED

  • Cover
  • There is an allocation for freelance cover in the budget
  • Two freelancers to choose from at the moment
  • I will still help out, but not to the same extent
Photo by gigi 62

WHY?

I'D BE COVERING FOR 225 DAYS OF THE YEAR!
Photo by dbtelford

REPORTING

  • I get everything I need from CRM
  • Don't need to send me a report now
  • Still need to keep your own reports
  • Need to check CRM is correct
  • Has everyone had CRM training?

CONFERENCE CALL

HOW OFTEN AND WHEN?

DEVELOP AN ENVIRONMENT THAT ENABLES YOU TO WRITE...

  • The most creative
  • Effective scripts possible
Photo by HckySo

WHAT DO THE FOLLOWING PEOPLE HAVE IN COMMON?

JUSTIN BIEBER

Photo by cukuskumir

KATY PERRY

Photo by machechyp

BARACK OBAMA

Photo by Ethan Bloch

TAYLOR SWIFT

LADY GAGA

TOP 5 MOST FOLLOWED ON TWITTER

QUIZ: RANK THEM ONE TO FIVE!
Photo by Matt Hamm

CAN WE AS RADIO WRITERS LEARN FROM SOCIAL MEDIA?

I THINK WE CAN
Photo by m.k.

WHAT IS TWITTER?

  • Social media service for sending and reading "tweets"
  • Tweets are text messages limited to 140 characters.
  • If people like what you tweet, they "follow" you.
  • You can follow other people.
Photo by MDGovpics

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MY ROLE

  • Help you hit your targets
  • Develop you