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Marketing Management

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

PRODUCT

2.

SERVICE

3.

CONNIVENCE PRODUCT

4.

SHOPPING PRODUCT

5.

HETEROGENOUS PRODUCT

6.

HOMOGENEOUS PRODUCT

7.

PRODUCT ITEM

8.

PRODUCT LINE

Photo by scottjacksonx
9.

PRODUCT MIX

CHAPSTICK, LOTION, & MOISTURIZER
10.

QUALITY MODIFICATION

Photo by libraryman
11.

FUNCTION MODIFICATION

MODIFY CARS EVERY YEAR TO KEEP YOU SAFER
Photo by Merrill College of Journalism Press Releases
12.

STYLE MODIFICATION

A NEW VERSION OF CARS COMES OUT EVERY YEAR
Photo by Benoit cars
13.

REPOSITIONING

Photo by Louis Abate
14.

LOGO OF BRAND

Photo by ATIS547
15.

Untitled Slide

Photo by Chris_J
16.

BRAND EQUITY

VALUE OF A COMPANY A BRAND MAKES
Photo by kevin dooley
17.

GLOBAL BRAND

COCA COLA
Photo by minnepixel
18.

BRAND LOYALTY

PREFER OVER ANY OTHER
Photo by Scorpions and Centaurs
19.

NATIONAL BRAND

APPLE PRODUCTS
20.

PRIVATE BRAND

21.

COBRANDING

22.

TRADEMARK

CARMEX & APPLE
23.

TRADEMARK

IT LASTS 10 YEARS
Photo by Leo Reynolds
24.

PACKAGING

CONTAIN & PROTECT, FACILITATE STORAGE, PROMOTE
Photo by fishyfish_arcade
25.

PERSUASIVE LABELING

26.

INFORMATIONAL LABELING

27.

UNIVERSAL PRODUCT CODES

UPC- BAR CODE
28.

GLOBAL DISTRIBUTION

ADAPTATIONS, MODIFICATIONS, DIFFERENT BRAND NAMES DIFFERENT MARKET
Photo by Pink Sherbet Photography
29.

EXPRESS WARRANTY

30.

IMPLIED WARRANTY

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