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Blog Recap: Top 5 Reasons PR Doesn't Work If You're A Geek

Published on Dec 25, 2015

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1.

IF YOU'RE A GEEK

TOP 5 REASONS PR DOESN'T WORK
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2.

THE PRODUCT OR THE TECHNOLOGY

1. THE PR FIRM DOESN'T UNDERSTAND
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3.

TO ACCESS THE CEO/CTO/BRAINTRUST

2. The PR firm is seen as a spinner, blocker, or gatekeeper
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4.

WITH BLOGGERS OR SOCIAL MEDIA

3. The PR firm hasn't been properly trained on how to communicate
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5.

LOTS OF SMALLER ONLINE MEDIA AND CHANNELS

4. The PR firm prefers doing a few big traditional media over
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6.

5. THE PR FIRM DOESN'T UNDERSTAND

SEO, SEM, widgets, blogs, tags, etc. AKA "all that web 2.0 stuff"
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7.

LEARN MORE:

500hats.com or @davemcclure
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Team Haiku Deck

www.haikudeck.com