Jif peanut butter

Allison Starcher
Amanda Johnson
Andrew Smith
India Pearson

WRD 203 202

New Target market

• Continuing with mothers & expanding to children under 12
• Jif's established relationship with mothers
• Reasons to include new target- children

two new strategies

• Magazines
• Social Media

Magazine ad

• Strategic placement
• Popular publications
• Credibility
• Targeted audience 

- Suggests the power of influence

- Direct link to Jif's social media

-Offers a transition that begins to integrate children into components of the campaign

Social media

• Facebook users under 10
• Calls for consumer interaction and engagement
• Reaching additional potential consumers
• Huge ROI
• Capitalizing on influence

Untitled Slide

Conclusion

• Combine proven methods with modern techniques
• Magazine ads drive consumer attitudes 
• Facebook's influence on purchasing
• Social media referrals

Works citeD

• "Jif Principal Shoppers." MRI+. GfK Mediamark Research & Intelligence, 2012. Web. 18 Mar. 2014. 
• McNeal, James U. "From Savers to Spenders: How Children Became a Consumer Market." Center for Media Literacy. Center for Media Literacy, n.d. Web. 24 Mar. 2014. . 
• Shah, Anup. "Children as Consumers." Global Issues. N.p., 21 Nov. 2010. Web. 24 Mar. 2014. . 
• http://www.sheridan.com/sites/default/files/magazineadvertising.pdf 
• http://socialmediatoday.com/irfan-ahmad/2108426/30-statistics-how-social-me...