Facebook Agenda

• State of Facebook
• What's New?
• What's In? Out?
• Organic vs Paid
• Groups Tips and Tricks

Untitled Slide

What's New?

New Page Layout

Page Changes

• Smaller Profile Images
• Page tab links moved
• Like and Share buttons
• Call to Actions -Bigger/Better
• Customer Service Response Time

New Mobile Page Sections

• Shop - retailers
• Services - professionals
• Improved mobile experience

What's In

Video

Storytelling

More people are using their phones rather than computers to look for products and services these days.

Organic vs Paid

Need to Pay to Play

Organic Reach

Promotional Content

Page Messaging

"Service is the new social!"
- Mari Smith

Messaging Tips

• Respond privately to sensitive questions
• Friendly tone - write like you speak
• Be helpful
• Ability to write, save and then re-use canned messages

If you respond to 90% of messages within five minutes, you’ll earn a “Very responsive to messages” badge that tells Page visitors that you can be reached effectively through messaging.

Be Responsive!

What's Out

• Quantity over Quality
• Organic Reach
• No Facebook Page
• Promotional Only Content
• Stock images and content

Use Facebook as a publishing platform.
Notes is making a comeback.

Business Manager

Why Facebook?

Why Facebook?

• Customer Service
• Brand Awareness
• PR - Reach Journalists and bloggers (Signals)
• Drive Sales
• Influence Search Results
• UGC

Facebook is Buzzfeed's #1 Source of Traffic

Using hashtags on Facebook can make sense if they contribute to your brand positioning

Customize post metadata descriptions and titles

Visuals with a CTA

Groups