Social Media Professionalism For Nephrologists

Published on Nov 18, 2015

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PRESENTATION OUTLINE

SOCIAL MEDIA CHALLENGES TO PROFESSIONALISM:

DO THE RULES CHANGE OR DO WE CHANGE SOCIAL MEDIA?
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MARGARET S. CHISOLM, ASSOCIATE PROFESSOR, JOHNS HOPKINS UNIVERSITY

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SOCIAL MEDIA GUIDELINES

FOR EVERYONE

PUBLIC

SOCIAL MEDIA IS
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AMPLIFIED

SOCIAL MEDIA IS
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BEHIND CLOSED DOORS

WHAT USED TO BE SHARED

AROUND THE WORLD

CAN NOW BE HEARD

LOUD & CLEAR

FOREVER

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THINK

BEFORE

YOU POST
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T - H - I - N - K

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T-RUE?

IS IT
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H-ELPFUL?

IS IT
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I-NSPIRING?

IS IT
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N-ECESSARY?

IS IT
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K-IDNEY?

IS IT

K-IND?

IS IT

SOCIAL MEDIA

FOR HEALTH CARE PROFESSIONALS

WILD WEST

THE NEW
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UNCHARTED TERRITORY

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AMA GUIDELINES

  • Refrain from posting identifiable patient information
  • Use appropriate privacy settings & separate personal/professional accounts
  • Maintain professional boundaries & ethical behaviors
  • Monitor colleagues
  • Realize missteps can undermine reputation of self & field
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ASN GUIDELINES

EXPERT GUIDELINES

SOCIAL MEDIA IN MEDICINE
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ONE SIMPLE RULE

COURTESY OF @AMCUNNINGHAM
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DON'T SHARE STORIES ABOUT YOUR COLLEAGUES OR PATIENTS

WITHOUT THEIR CONSENT
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TEN (MORE COMPLEX) RULES

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1. BE AWARE OF THE IMAGE YOU PRESENT ONLINE

AND MANAGE IT PROACTIVELY
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2. RECOGNIZE THAT PERSONAL & PROFESSIONAL

CAN'T ALWAYS BE SEPARATED
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3. ENGAGE WITH THE PUBLIC

BUT BE CAUTIOUS ABOUT GIVING ADVICE

4. RESPECT PRIVACY

OF ALL PATIENTS
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5. SHOW YOUR HUMAN SIDE

BUT MAINTAIN PROFESSIONAL BOUNDARIES
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6. CONTRIBUTE YOUR EXPERTISE, INSIGHTS, & EXPERIENCE

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7. TREAT OTHERS WITH CONSIDERATION & RESPECT

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8. REMEMBER OTHER PEOPLE MAY BE

WATCHING YOU
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9. SUPPORT YOUR COLLEAGUES &

INTERVENE WHEN NECESSARY
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10. TEST OUT NEW IDEAS, LEARN FROM YOUR MISTAKES, &

HAVE FUN!
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Margaret Chisolm

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