1. IDEAS
2. ORGANIZATION
3. VOICE
4. SENTENCE FLUENCY
5. WORD CHOICE
6. CONVENTIONS

IDEAS

3 KEY POINTS OF IDEAS

• Awareness of details
• Knowing what is important or interesting
• Clarity of focus, sense of purpose.

ORGANIZATION

3 KEY POINTS OF ORGANIZATION

• Strong compelling lead
• Pattern right for topic and purpose
• Easy to fallow-strong transitions

VOICE.
Evidence of the writer behind the message

3 KEY POINTS OF VOICE

• Enthusiasm for writing
• Individuality,personality, and charm
• Tailoring communication to an audience

SENTENCE FLUENCY.
ACCURATE AND RAPID FACILITY IN USING A VERITY OF DIFFERENT SENTENCE AND PATTERNS IN A SINGLE WRITING ACTIVITY

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• Sentence sence.
• A ear for language patterns
• A verity of sentence lengths.

WORD CHOICE

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• Clear precise words enhanced meaning
• Sensory details as needed.
• Strong verbs, no modified overload.

Conventions

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• Clean copy that is easy to process.
• Edited top to bottom.
• Error free-or close.