AL-FATIHAH

TAARUF

MEDIACHALLENGESG

THE STORY OF MCSG

• Underlying problem that we noticed
• Main intention
• What we have done
• Challenges
• What's Next?

UNDERLYING PROBLEM

MCSG'S MAIN INTENTION

WHAT WE HAVE DONE

• 5577 Poster Competition
• Four4 Eight8 Photography Competition
• Participated in Syukran Circle
• Won 'Good Islamic Values Poster Design Competition'

CHALLENGES

Focus

Perceptions

Awareness

SOLUTION...

REBRAND MCSG!

THE "NEW" OBJECTIVES

• Provide media-related services
• Provide support to young creatives
• Strengthen network of creatives in Singapore
• Aspire to inspire through media

THREE PILLARS OF MCSG

• Services
• Events
• Collaborations

SERVICES

• Graphic design
• Photography

EVENTS

• Workshops
• Events
• Outings

COLLABORATIONS

• Apprenticeships
• Networking sessions
• Discussions among creatives

PEOPLE

• Coordinators
• Designers
• Clients
• Partners

WHAT DO YOU THINK?

MOVING AHEAD

• Database of media partners by Qayyum
• Networking by Raudhah

MOVING AHEAD

• Awareness via FB
• Hafiz to do a template poster
• Three similar elements (info runner, font etc)

MOVING AHEAD

• Services poster by Zarith
• Details will be provided via email
• MCSG email will be created and shared

TARGET BY DECEMBER '14

COMMUNICATION