OBJECTIVITY

a written argument that uses impartial language which is not personal, judgmental, or emotive but instead, fair and accurate.

PRINCIPLES OF OBJECTIVE WRITING

• Opinions must based on research not beliefs
• Emphasis are on arguments not the writer.
• References are made to evidence to support ideas.
• Conclusions must based on facts not feelings.

OBJECTIVE WRITING TECHNIQUES.

EXPLICIT IN EXPRESSING IDEAS

• Eg|: 70% of the population voted during the election. NOT
• Most of the population voted.

FOCUS ON IDEAS

• Eg: This is an interesting study. NOT
• In my opinion, it is an interesting study.

Use of authoritative sources to support arguments.

• Eg: According to Kotler (2007), consumers are demanding. NOT
• I believe consumers are demanding.

AVOID INTENSIFIERS THAT EXAGGERATES IDEAS.

• Eg: The study proves that, brand influence consumer purchases. NOT
• The study prove that, brand really influence consumer purchases

IMPORTANCE OF OBJECTIVE WRITING

• Makes writing professional.
• Strenghtens texts and ideas.
• Makes opinions believable.

EXERCISE (NON OBJECTIVE):
We don't really know what language proficiency is but many people have talked about it for a long time. Some researchers have tried to find ways for us to make teaching and testing more communicative because that is how language works. I think that language is something we use for communicating, not an object for us to study and we remember that when we teach and test it.

CORRECT:
The issue of language proficiency has been on the rise over the past years. Researchers have demonstrated ways of making language more communicative and interactive in order to increase its fluency without having to study or remember when teaching or testing it.

THANK YOU!