PLANNING

• Ensure talent is available for content creation
• Reserve portion of audience at lower CPM
• Provides stations time to create better content
• Allows time for simultaneous testing of content
• All departments to unstand their role

PLANNING

• 21 days from approval to activation
• 14 to 21 days to create videos
• 3 days to create/launch campaign
• 5 days is the typical video life span
• 6 to 8 videos needed for campaign

TARGETING

• Demographic and Geographic
• Interest based
• Facebook users and Lookalikes
• Station database and Lookalikes
• Ethnic and Qualitative Info

STATION RESPONSIBILITIES

• Content creation
• Compelling offer
• Provide budget and demographics
• Make campaign a priority
• Appropriate social interaction

STEALTH RESPONSIBILITIES

• Campaign planning and creation
• Share beat practices re: content
• Daily optimization
• Metrics and reporting
• Ongoing feedback

EXAMPLES

OBJECTIVES

• Higher ratings
• Enhanced brand awareness
• Increased listener engagement
• Higher revenue