Film marketing campaigns

Film marketing campaign

• Is used to help companies promote new films to audience
• Can also help reinforce position of company
• A variety of methods exist to promote films
• Posters, trailers,radio,tv appearances,
• Social media has becomes increasing popular to promote

PARANORMAL activity

• Famously released snippet of film to social media
• Many thought it was real and created huge buzz
• Film was very popular even though had small budget