Instagram for Brands

Published on Feb 13, 2016

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PRESENTATION OUTLINE

70 Million

Images are added to IG every day
Photo by deep_schismic

Links by Brands

are allowed now in posts

Faces in Images

get 38% more conversions

Images with Blue

as the dominant color are 24% more effective
Photo by Nanagyei

Instagram Facts

Instagram Tips

KNOW YOUR VALUE

PROPOSITION
Photo by Epicantus

Without a Value Proposition

Instagram will fail
Photo by felixtsao

Untitled Slide

  • What's your Core Message?
  • Who's Your Core Client?
  • What Core Problem Do You Solve?
  • Why should anyone care?
Photo by allariya

Tell Your Brand's Story

In Images

Untitled Slide

  • Know, Like, Trust
  • Engagement
  • "Seeing is Believing"
Photo by TerryJohnston

Direct Engagement

TIPS
Photo by Squire Morley

Use Image with

Price & Product on it
Photo by Our Hero

Watermark Logo

onto the image
Photo by astanita

Inspirational Quote

on an image with your logo or website

Untitled Slide

  • Build a Plan
  • Execute your Plan
  • Measure Results
  • Tweak the Plan
  • Rinse and Repeat