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Social Publishing

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

Social Publishing

Success Checklist 
Photo by Daniel Kulinski
2.

Mini-Publications

Each Social Network is its Own
Photo by Thomas Hawk
3.

Editorial Calendar

It's a social media survival must 
Photo by jeanbaptiste maurice
4.

Editorial Calendar Tips

  • Weekly, monthly
  • Themes
  • Holidays
  • Conferences
  • #TBT - #FF - Popular Hashtags
  • ________ of the Week
  • Special Events - Super Bowl
  • User Content - reviews
  • Allow for Real Time Tweets
Photo by Great Beyond
5.

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6.

Timing

Start with general best times, then analyze your own
Photo by kevin dooley
7.

Timing Tips

  • Timezones
  • Audience
  • Network
  • Peak Times
  • Worst Times
  • Least Competitive
Photo by sarahdillon
8.

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9.

Sharing Options

Give lots of options! 
Photo by N@ncyN@nce
10.

Social Sharing Tips and Tricks

  • Web Content
  • Blog Content
  • Optimize author and brand tags for added PR
  • Images/Video - Pinterest-friendly
  • Plugins: Flares, Bufferapp
Photo by ejorpin
11.

Approval Process

Map out your approval process
Photo by woodleywonderworks
12.

Who's on First?

  • Admins
  • Publishers
  • Authors
  • Editors
13.

Think Mobile

Make it easy on the mobile user
Photo by mikecogh
14.

Mobile Publishing Tips

  • Images - sizes
  • Videos - lengths
  • Social sharing
  • Mobile responsive blogs/websites
  • Social networks are mobile-friendly
Photo by garryknight
15.

Promote Existing Content

Social Media is your #BFF 
Photo by Abigail Wilhelmina
16.

Repurposing Tips

  • BufferApp
  • LinkedIn longform Posts
  • Medium
  • Facebook Notes - coming back!
  • Social Advertising
Photo by jurvetson
17.

Data Mine

The secrets are in the data
Photo by dalbera
18.

Social Data Tips

  • Best times
  • Best content
  • Best post types
  • Best calls to actions
  • Best writers/authors
  • Third-party content
Photo by kjetikor
19.

Track it

See what's working best and when
Photo by HKmPUA
20.

Tracking Tips

  • Google Analytics
  • Bit.ly
  • Buffer Analytics
  • UTM Tracking
Photo by Marc_Smith
21.

Google Analytics

  • Create Goals and Objectives
  • Set-upTag Manager/Tracking Code
  • Set-up GA Goals
  • Undserstand Social Analytics Reports
  • Report on data from these reports
Photo by Alan O'Rourke
22.

GA Social Analytics

  • Overview Report
  • Network Referrals
  • Data Hub
  • Landing Pages
  • Trackbacks
  • Conversions
  • Plugins
  • Userflow
23.

Platforms

Experiment, but stay on target and measure ROI
Photo by vonderauvisuals
24.

Platforms

  • Medium
  • Slideshare
  • Blab
  • LI longform posts
  • Instagram
Photo by downhilldom1984
25.

Sources

Photo by Ottoman42

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com