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Let's Go Crazy
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Published on Feb 24, 2016
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PRESENTATION OUTLINE
1.
SOCIAL MEDIA
Let's Go Crazy! Let's Get Nuts!
Photo by
Felix the Cat
2.
About Me
@MrMikeStreet
Photo by
hectore
3.
500
That's A Lot!!!!
Photo by
Vox Efx
4.
10 Things We Can Learn
#WeStartup
5.
Let's Go Crazy
By Knowing Our Consumers
6.
Who Is At First Ave?
Know your exact customer
Figure out their passions points
Become their BEST friend and give them what they WANT
7.
Audience Tools
Mention.com
- Social Alerts based on Keywords
Facebook Groups - Un-tapped resource
Events and Meetup Groups - Go offline and talk to people and build relationships
8.
Take Me With U
and Focus on Your Strengths
9.
You Can't Appeal to Everyone
Focus on the key problem that your product solves
Develop a customer persona and appeal directly to that persona
Create content that will draw in your audience and convert them into buyers
10.
Tools for Finding Your Audience
SWOT Analysis - pinpoint your key benefit
Create a buyer persona
Google Analytics, Facebook Insights, Twitter Insights
11.
The Beautiful Ones
Keep an Eye on their Competition
12.
Here's Two Tickets to the Show
Who are your main competitors (and don't say you don't have any)
Monitor what your competitors are doing online and offline
Learn from what the are doing well and what they are failing out in order to win
13.
Monitoring Your Competition
InfintiGraph - Trending topics in your industry
Google Alerts - News/PR about your competition
Open Site Explorer - See what sites are linking to your competitions site
14.
Computer Blue
Measurement
15.
"Nobody digs your music but yourself"
Data is your best friend, use it!
See who is buying your product and what data are they willing to share
Use the data to create a sales funnel with a focus on conversion
16.
Measurement Tools
Custom Pixel Tracking on check-out pages for Facebook and Twitter
Google Analytics
3D Cart/Shopify analytics
17.
Darling Nikki
Listened to Her Audience
18.
Use Social Listening for Consumer Insights
Conversations on Facebook, Twitter, and Instagram and help you uncover ways to best serve your customers
Pull insights from the social chatter and talk one-on-one with your consumer for more insights
ACT on the insights and make changes. This is the REAL-TIME, REAL WORLD
19.
Social Listening
Hootsuite - Setup keywords or hashtags and monitor the conversation closely and respond
Klout - Monitor top voices in your niche
Sysomos - Monitor trends based on conversation and key topics important to your brand
20.
When Doves Cry
Experiment
21.
EXPERIMENT! X 2
Try something new! If it fails, don't do it again
A/B Test offers, copy, and different images and order to see what gets your audience engaged and converted into buyers
Try Video, audio, infographics, and see what sticks
22.
Try These Experiments
Guest blogging
Twitter chats
Contest with similar brands
23.
I Would Die 4 U
If You Had a Marketing Budget
24.
Facebook Ads
Have a BUDGET
Social media isn't free. Spend some money and test landing pages, ad copy, and images against your buying audience
Use Facebooks Power Editor and Custom Audience tools to create lookalike audiences
25.
Tools for Facebook Ads
JonLoomer.com
- Facebook Ads expert
Ask @MrMikeStreet
Take $100 and test ads against your target demographic; Scale up monthly until you have a converting sales funnel
26.
Baby I'm a Star
Cause I had REAL Business Goals
27.
Key Performance Indicators
Sit with your team and map out 2-3 key goals and objectives that you want to accomplish
Do only things that will help you hit your numbers/goals
Monitor, re-evaluate, revise, and keep going
28.
Real Business Goals = $$$
Set dollar amounts to your goals (Ex : Increase sales by 10%)
Track it
It's NOT that Hard. That ain't Lake Minnetonka.
29.
Purple Rain
Are you prepared to scale up?
30.
A Million Dollar Day
What if your sales exploded and you did a $1 million in a day? Are you prepared?
Outline a plan and a strategy for scale
Every 3-4 month revise and monitor the scale of your business and execute on what you need to grow
31.
Take Me Away
Find a MENTOR who can advise you on scaling your busines
Automate or outsource time consuming task
Hire the RIGHT team to take your business to next level (Thanks Lisa and Wendy
32.
street@MrMikeStreet.com
Twitter - @MrMikeStreet
33.
SmartBrownVoices.com
Weekly Podcast
Photo by
kevin dooley
Mike Street
https://www.facebook.com/mikestreet
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