Business Plan

The Delicious Salmon Company

Introduction

• Peninsula Processing & Smokehouse, 723 Kalifornsky Beach Road, Soldotna, Alaska, 99669
• Hatchery facility located in Prince William Sound
• Date established: March 15th, 2001.

Introduction

• Owners: Ms. Haiti Jackson and Mr. Steve Jackson.
• Owner experience: born in Seattle, 15 years of salmon fishing since 5, helped their parents to manage the Smoky House before university, opened the company after graduation.

Introduction

• Products/Services: Fresh wild salmon(whole and all parts), farm raised salmon(whole and all parts), smoked salmon, salmon jerky, FedEx priority overnight shipping, order online and pick up in local farmer’s market and fish market in the fishing season.

Market

Market

• Target Market: USA and Canada, local farmer’s market, restaurants, sushi restaurants.
• Competitiveness: fast delivery, online orders, wide range of products of salmon, reasonable price, fish market in the fishing season.

Market

• Marketing Strategy:Cooperate with local farmer’s market in Alaska, provide salmon for restaurants nationwide and local sushi restaurants. At the meantime, develop our new customer system on the website, build a customer file for every customer.

The Future

Future

• Goals: Change the proportion of farm raised salmon to wild salmon in our products. The wild salmon is more expensive than farm raised salmon. The normal products will be farm-raised salmon.

Financial Analysis

The Finance

• To obtain the goal of earning more 2 million dollars per year, we need a loan of $122,500.00 every year in a seven year plan. The capital source will come from the bank. A 7% interest rate will be calculated every year.

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