MA Media and Communication, Sep 2015 start by Gauti

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MA Media and Communication, Sep 2015 start

Published on Nov 20, 2015

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PRESENTATION OUTLINE

MA Media & Communication

University of Greenwich, September 2015

What you'll learn and do...

Context, history and theory

Creative Industries (core): This unit establishes an overall context for the programme. We consider the creative industries in the UK and international context: What do creative industries produce? Who can be said to work in the creative industries? What assets and forms of property are generated by the creative industries? How is creative work funded and sustained economically?

Independent Research Project (option): This 15-credit unit allows you to develop an aspect of your research in preparation for the Major Project.

...for example

What do the creative industries produce?
What counts as "creative" work in different national contexts?

Research methods, techniques and tools

...for example

Qualitative methods (interviews, focus groups, observation)
Digital research (buzz tracking, textual and visual content analysis)
Key theoretical concepts in communications.

Professional communications practice

...for example

In Digital Studio, all the coursework is based on a brief from an external client. The collaboration concludes with a pitch to the client.
Our Placement option enables students to link work, study and professional development.

Focus on digital, social media

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...for example

Social media analytics, buzz tracking, research.
Content creation for social platforms.
Content management and editing.

11.

And after...

The majority of our alumni work in digital communications and social media. Alumni also work in media production, education and training.
Employers include social media agencies, creative/media agencies, retail and technology firms.

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