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Inbound Marketing for Today's Corporation

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

INBOUND MARKETING

FOR TODAY'S CORPORATION
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2.

QUICK INTRODUCTIONS

BEFORE WE LEAP TOGETHER
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3.

INBOUND vs OUTBOUND

4.

CASE STUDY

3M SOCIAL MEDIA
Photo by Doug Wallick
5.

THE NEW RULES

OF MARKETING AND PR
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6.

CUSTOMER ADVOCACY

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7.

BEST PRACTICES

OF INBOUND MARKETING
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8.

CASE STUDY

NEC CORP AND INBOUND
Photo by Karen Roe
9.

COMPETITIVE ANALYSIS

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10.

CONSTRUCTING

AN INBOUND MARKETING PROGRAM
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11.

CASE STUDY

AMERICAN EXPRESS
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12.

CONTENT MARKETING

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13.

A DAY IN THE LIFE

OF AN INBOUND MARKETER
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14.

TOOLS OF THE TRADE

Photo by FrankGuido
15.

CRAFTING YOUR STRATEGY

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Janet Fouts

http://janetfouts.com