CREATIVE Q4

2014

• 74% of annual target
• 9% of Q4 target
• Good start to October
• £12,405 against £52,949

RECRUITMENT

USE CREATIVE JOB ADVERTS

RECRUITING

• Writer at Peak
• 105 applications
• Final first interviews Monday
• Copy test / blind brief

RECRUITING

• Producer
• 80 applications
• One interview day next Thursday
• Mix 30 second ad in 30 min

HIT GROUP TARGET SEPTEMBER

CREATIVE DAY

CREATIVE DAY

• Revenue generating ideas for Q4
• Design new Creative Brief for CRM
• Extending the "Hook"

GET MEAN WITH THE STREAM

WRITERS

• Love to write and be "creative".
• They can sell but aren't sales people
• All want to hit target / commission
• Some are target driven
• Some are just happy to do their job, hit or miss.

WRITERS

• I catch up with each writer every week
• Phone or visit
• Check figures / plan to get to target

WRITERS

• Last few days of month
• Call email with regular updates
• Get everyone pushing for Group total
• £11k in 2 days in September

I NEED YOUR HELP

CREATIVE STREAM

• How important is it to you?
• Perception....
• Low value/low importance
• Crucial to airtime stream
• Can't have one without the other

CREATIVE'S VIEW

• No weekly one to one at some sites
• Planning/ideas/issues
• But no consequences
• 45%, 32%, 30%.
• What would happen to an AM?

CREATIVE STREAM

• "Barometer of airtime" Ivan
• Creative does well, airtime does well following month
• What more can we do at station level?
• What more can I do to help you?
• Writers must not feel that being off target is acceptable.

PRODUCTION

• Creative and SPi Production
• Now sharing work when required
• Duncan made 4 ads last two weeks

YOUR CREATIVE TEAM

RICK LOYNES

LODGE

• David and Anthony
• 3 targets in a row
• Commute issues

JUICE

• Raegan settled
• Nailed station sound
• Winning over sales team
• Work smatter not harder

SIGNAL / SIGNAL 107

• Louise and Dan
• Consistent quality creative
• Training morning with 107

PULSE

• Ivan
• 14 out of 14 targets
• Will help with training of new writer

RADIO WAVE

• Laura's writing continues to develop
• Feels team trust her more now
• Hit target in September, now time to push on

SWANSEA

• Bev
• Rate-card increase is improving things
• Motivation