@BranD_M_E

THE STORY OF BRAND ME - KEY POINTS TO CONSIDER

• What is you brand position?
• How do you want people to perceive you?
• How do you best communicate your brand - online and offline?
• What is your physical brand identity (clothing, hair style etc.)
• Be consistent with your messaging but adaptable/flexible

WHAT SOCIAL MEDIA CHANNELS SHOULD YOU USE FOR BRAND ME

TOP 5 SOCIAL MEDIA TIPS

• Know your audience + what content they want to consume on what social media platform
• Create sahreworthy content / conversation - Bite size content (images, short video, quotes, blogs)
• Be relevant/timely (share your opinion but avoid controversy/negativity)
• Multiple channel strategy (FB, T, G+, LIn, Ytube)
• Be consistent but express personality - different days provide different TOV (I.e Friday Fun)

Know your audience
- this will help define your communications strategy and positioning. Who are they? What do they want to learn from you? Why should they share your content?
- be unique / different. Be your OWN brand.

Create shareworthy content
- bite size content, easy to spread. Fan to fan sharing is what every brand strives to achieve. A fans positive experience/review/feedback speaks volumes about your brand and creates fan loyalty.

Be relevant/ timely
- have a voice/ presence when it matters. Share your opinion about newsworthy stories. Offer a different angle, be unique. Make your content stand out from the crowd.

Multiple channel strategy
- have a presence across multiple social media platforms
- each platform presents an opportunity to communicate to your fans in a different way. FB is good for sharing pics/video, Twitter to share links/ a pic/quick update/a thought/quote, G+ good to link to YouTube and share video content, Pintrest and Instagram good channels to express your creative side 'Creativity is Intelligence having fun'.

Consistency and personality
- it's important that your brand is consistent across your different channels. You want your audience to recognise your brand through your communications. This isn't to say you should become 'boring' - be consistent in the types of messages you share online - I.e Monday/ Tuesday be insightful, Thursday and Friday you can have a bit more fun. Don't completely change your TOV - you don't want to confuse your audience. Consider what channels you want to post your content - LinkedIn will target more professionals whilst the likes of Twitter and Facebook can be used to be a bit more relaxed. Use common sense.

If you want to know more please get in touch on Twitter @brand_m_e