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Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

RADIO

2.

10 LOCAL RADIO STATIONS

AND THE NATIONAL STATION TALK SPORT
3.

Untitled Slide

4.

BBC LOCAL RADIO

HOW IS IT FUNDED?
Photo by markhillary
5.

HOW IS IT FUNDED?

JUICE FM IS A COMMERCIAL STATION
Photo by A. Germain
6.

ADVERTISING

Photo by Bev Goodwin
7.

COMMERCIAL PRODUCTION

Photo by RaeAllen
8.

1) MEETING

SALES EXEC VISITS A LOCAL BUSINESS
Photo by Grant Wickes
9.

2) BRIEF

THEY TAKE A BRIEF (GET INFO FROM THE BUSINESS).
Photo by paloetic
10.

3) WRITER

SALES EXEC GIVES BRIEF TO WRITER
Photo by LaMenta3
11.

4) PRESENTATION

WRITER PRESENTS FINISHED SCRIPT TO CLIENT
Photo by jaguarmena
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5) PRODUCTION

SCRIPT IS THEN PRODUCED AT STUDIO
Photo by Roshnii
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6) BROADCAST

Photo by bcostin
14.

7) AIRTIME

BUSINESS' BUY AIRTIME ON THE STATION
Photo by Sourcefabric
15.

WHICH TIMES ARE MORE EXPENSIVE TO BUY?

Photo by wwarby
16.

BREAKFAST

MORE PEOPLE LISTEN AT THIS TIME THAN ANY OTHER TIME.
Photo by Chapendra
17.

EVENING DRIVE TIME

SECOND HIGHEST AUDIENCE
Photo by alexyv
18.

AUDIENCE FIGURES

CALCULATED USING RAJAR
Photo by Teeejayy
19.

DIARY WITH STICKERS

Photo by adambowie
20.

COMMERCIAL PRODUCTION

3 ELEMENTS
Photo by M. Keefe
21.

1) VOICE-OVER

Photo by Miikka Skaffari
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2) SOUND-EFFECTS

Photo by vancouverfilmschool
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3) MUSIC

Photo by m01229
24.

YOUR TASK

TO WRITE AND VOICE A RADIO COMMERCIAL
Photo by matsuyuki
25.

BRIEF

  • Choose a product
  • Car/footy boots/game/restaurant
  • Research the product
  • Work out who the target audience is
  • Why should they buy the product?
Photo by paloetic

Dave Monk