Content Development for Social Media by Lisa Buyer

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Slide Notes

Content Development for Social Media

Published on Nov 22, 2015

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PRESENTATION OUTLINE

TRanslate PR skills

TO SOCIAL MEDIA

Evolution in PR

SOCIAL PR

Why Social Media

AND PUBLIC RELATIONS MAKE SENSE

Deliver the news

Photo by just.Luc

INFLUENCE THE MEDIA

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Social Media Content

CREATORS, EDITORS, PUBLISHERS, INFLUENCERS

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PR CONTENT

Press releases
Client's media coverage
Testimonials/Reviews
White papers
Case studies

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Slice and Diced

TO GET MORE PUBLICITY AND VISIBILITY

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Creating social content

PR CONTENT IS THE FUEL TO FEED IT!

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Editorial Calendars

HELP PLAN, POWER AND ORGANIZE SOCIAL PR CONTENT

EDITORIAL CALENDARS

Simple as a Google Calendar
Map out social media content
Include predictable trends
Create themes
Collaborate

SOCIAL PR CONTENT

Optimized
Visual
Mobile-friendly
Community-focused
Helpful

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Facebook Social Content

Twitter Social Content

LINKEDIN SOCIAL CONTENT

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GOOGLE+ SOCIAL CONTENT

PINTEREST SOCIAL CONTENT

YOUTUBE

15 second press release

INFLUENCE MEDIA

Follow and Share
From your own ID or Brand
Add supportive commentary
Add visuals

CHECK YOUR INFLUENCE

Klout score
Look at topics
Research top influencers
Follow, Share and Engage
Quality versus quantity

Photo by Malkav

Social PR Opportunity

Opportunity
PR Sources
Planning
Social PR Publishing

Key Elements

Optimized
Visual
Social
Mobile

BEST PRACTICES

Lisa Buyer

Haiku Deck Pro User

thebuyergroup.com