A.K.A. WHO YOU EXPECT TO READ YOUR WORK

AND USE THAT INTEL TO MAKE THEM RECEPTIVE TO YOUR IDEAS.

AND POLITICAL & MORAL POINTS OF VIEW DO THEY HAVE?

TO CHOOSE YOUR WORDS & PRESENT YOUR IDEAS IN THE BEST POSSIBLE WAY

YOU WOULDN'T CRACK JOKES IN A SYMPATHY CARD.

YOU PROBABLY DON'T SWEAR IN YOUR LETTERS TO GRANDMA.

YOU WOULDN'T APPLY FOR A JOB VIA TEXT MESSAGE OR POEM.