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Strategic Marketing 420

Published on Dec 09, 2015

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PRESENTATION OUTLINE

1.

STRATEGIC MARKETING 420

BUSINESS = INNOVATION & MARKETING
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2.

THE PRODUCT LIFECYCLE

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3.

WHAT IS MARKETING?

CREATING, COMMUNICATING, DELIVERING VALUE
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4.

QUALITY - EXPENSIVE - VALUE

VALUE IS DECIDED BY THE MARKET
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5.

MARKETING MYOPIA

I WANT TO HANG A FRAME ON A WALL...SOLVE MY PROBLEM
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Tim Daly