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Slide Notes

This presentation is designed to get businesses owners thinking about the importance of their culture and values and the advantages they will gain from taking the time to both define them and then live by them. In a world where we are all seeking a competitive advantage, why wouldn't you create a culture that makes you stand out from the crowd and helps you to deliver an exceptional experience for your customers. If you would like an informal chat about this subject, please email me at steve.medd@thewinningformula.co.uk

I look forward to hearing from you!

Steve
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Who Are You?

Published on Nov 19, 2015

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PRESENTATION OUTLINE

WHO ARE YOU?

WHY DEFINING YOUR CULTURE & VALUES IS CRITICAL TO BUSINESS SUCCESS
This presentation is designed to get businesses owners thinking about the importance of their culture and values and the advantages they will gain from taking the time to both define them and then live by them. In a world where we are all seeking a competitive advantage, why wouldn't you create a culture that makes you stand out from the crowd and helps you to deliver an exceptional experience for your customers. If you would like an informal chat about this subject, please email me at steve.medd@thewinningformula.co.uk

I look forward to hearing from you!

Steve

CULTURE

"THE WAY WE DO THINGS ROUND HERE"
Photo by NATEPERRO

CULTURE IS...

SHARED ASSUMPTIONS, BELIEFS & NORMS
Photo by vj_pdx

A SENSE OF IDENTITY

Photo by andres.thor

HOW WE TREAT OTHERS

COLLEAGUES, CUSTOMERS & SUPPLIERS

WHAT WE STAND FOR

Photo by sunilgarg

HOW WE BEHAVE

RITUALS

E.G. THE CHRISTMAS PARTY
Photo by VancityAllie

THE LANGUAGE WE USE

JARGON OR 'IN JOKES'

BASED ON THE BEHAVIOUR & BELIEFS OF THE FOUNDER

PEOPLE'S BEHAVIOURS ARE INFLUENCED BY THE CULTURE

Photo by timtak

EVERY ORGANISATION HAS IT'S OWN CULTURE

WHETHER CONSCIOUSLY CREATED OR NOT

EFFECTIVE CULTURES

ARE UNDERSTOOD BY EVERYONE
Photo by highersights

IT MUST BE APPROPRIATE

TO BOTH INTERNAL & EXTERNAL STAKEHOLDERS
Photo by danmachold

SHOULD REFLECT THE REQUIRED BEHAVIOURS

NEEDED TO ACHIEVE SUCCESS
Photo by CliffMuller

DEFINING YOUR CULTURE

WHAT TO RETAIN, REMOVE & INTRODUCE
Photo by procsilas

MY CULTURE

WHAT I STAND FOR

THE PERSONALITY & CHARACTER OF AN ORGANISATION

THE ATTITUDES & BELIEFS

THAT SUM UP THE COMPANY
Photo by Steve Rhodes

AGAIN, OFTEN DETERMINED BY THE FOUNDER

EASILY OBSERVABLE

BY ALL WHO COME INTO CONTACT WITH THE BUSINESS

YOUR VALUES DIFFERENTIATE YOU

THEY ARE SOMETHING THAT THE COMPETITION CANNOT COPY

THEY ATTRACT THE 'RIGHT' PEOPLE

MY VALUES

INTEGRITY, EXCELLENCE & PURPOSE

CULTURE &VALUES

IN THE REAL WORLD

ZAPPOS.COM

CASE STUDY

"CREATING FUN & A LITTLE WEIRDNESS"

"DELIVERING WOW THROUGH SERVICE"

"BRAND IS JUST A LAGGING INDICATOR OF CULTURE."

TONY HSEIH - CEO, ZAPPOS.COM

$928M!

BOUGHT BY AMAZON IN 2009 FOR

WHEN IT ALL GOES WRONG!

SUMMARY

YOUR CULTURE & VALUES DEFINE

WHO YOU ARE & WHAT YOU STAND FOR

FIRST DEFINE & THEN CONTROL

ATTRACT AND RETAIN THE BEST STAFF

DECISIONS ARE EASIER TO MAKE

WHEN THEY ARE BASED ON YOUR VALUES

THEY KEEP YOU FOCUSSED

ON THE CORE PRINCIPLES THAT DEFINE YOUR BUSINESS

STEVE MEDD

BUSINESS GROWTH SPECIALIST - TWFSOUTH.CO.UK